Experience

Advertising Creative Producer    August 2018 - Present
Liftoff Mobile, Inc. | Palo Alto, CA

Visual Designer, Rich Media    August 2016 - August 2018
Pandora Media, Inc. | Oakland, CA

• Kickstarted the creation and design of 7 new Custom Rich Media ad products, ranging from interactive 360°/180° panoramas to interactive mini games, bringing in minimum campaign spends of $200,000
• Consolidated and streamlined the look and feel of Pandora’s user flow mocks by creating templates for our newer Rich Media ad products
• Collaborated with our in-house Audio team to create sequential display and audio ads on mobile Sponsored Listening to accelerate click-through-rates and listener retention
• Designed custom rich media ad experiences, including animations and interaction-based activities, following specific design standards for several major brands
• Created ads for a variety of web and mobile ad products, including mobile banners, web skins, slideshows, mobile sponsored listening, and more
• Took initiative in conducting kick-off calls to advise clients on expectations and design direction to launch and run a successful campaign

Design Intern    June 2015 - August 2015
Pandora Media, Inc. | Oakland, CA

• Spearheaded design support and creation for advertising design projects and experiences on Pandora under tight deadlines of 2 days or less
• Expanded the icon library with new designs and updated current digital files for better alignment with new templates
• Worked closely with client services to manage design and production tasks

Marketing & Communications Assistant    September 2014 - June 2016
UC Davis Graduate School of Management | Davis, CA

• Executed magazine layout and design
• Maintained the main website [gsm.ucdavis.edu] using Drupal
• Assisted in the transcription and publishing of video promotions

Design Intern    July 2014 - August 2014
TMA Architects & Associates | Taipei, Taiwan

• Re-branded and re-designed TMA’s architectural company portfolio catalog, showcasing over 100 of TMA’s most notable architectural projects
• Translated all Chinese content into English for TMA’s international clients

University of California, Davis
Design, B.A. | emphasis in Graphic Design

M   E   M   B   E   R   S   H   I   P
Alpha Kappa Psi, Upsilon Psi Chapter   2013 - Present
Led the organization in boosting our chapter’s campus presence by implementing creative marketing plans and recruitment programs.
Mentored members in growing their professional, leadership, and analytical skills.